We Do Social Commerce

ZipfWorks (zif’works) is building the technologies and platforms to power the next generation of connected commerce. We design, develop and scale mobile / social shopping services that help millions of consumers find and acquire the products and services they'll love.




Our proprietary big data platform that makes millions of products from our 8,000+ retail partners instantly available through our consumer applications. Our platform enables us to quickly deploy, scale, track and optimize our consumer-facing commerce applications. ZipfCommerce is built on leading edge technologies including Scala, MongoDB and Neo4j.

Zipf's Law

Zipf's Law

Zipf’s (pronounced zif's) Law is a mathematical description of many things we see in nature, including seemingly unmathematical things like social relationships. Its more generally known as a Power Law.

Among social connections, Zipf’s Law states that a few networks tend to become very big, while the vast majority remain small. One possible explanation of this is that people tend to gather where there are already many other people. Another is that some networks become more useful as more people join them (the “network effect”).

At ZipfWorks, we create social networks that connect people with other people and with products and services they'll love. Our mission is to grow these networks, adding utility and value to people’s lives through an increasingly rich set of connections.


StyleSpotter makes it easy to comparison shop across hundreds of top fashion stores, all in one place. Available for iPad as well as via mobile-friendly website.

BluePromoCode is a coupon search engine providing quick access to the latest deals, promo codes and discounts on thousands of your favorite retailers. We also provide printable in-store coupons, as well as up-to-date tips and inside guides on saving money.

Market Trends

Commerce 1.0

Commerce 1.0

  • Industrial age manufacturers selling products to consumers via online channels.

  • Consumers find products through shopping portals.

  • Limited information available. Power is on the retailer / manufacturer side.

Commerce 2.0

Commerce 2.0

  • Democratization between buyers and sellers.

  • People find products through social and search channels.

  • Shopping apps and sites are interconnected via APIs and embeddable components.

  • Overabundance of products, options and information.

  • Unprecedented price transparency. Power shifts to consumers.

New Market Problems

New Market Problems

  • New dynamics drive shopping online - social, search engines, cross-device experiences - a new generation of apps is needed to power this.

  • App developers need new ways of monetizing beyond traditional advertising.

  • Retailers and manufacturers need to innovate to reach consumers in creative new ways - how to do this?

ZipfWorks - What We Do

ZipfWorks - What We Do

  • We build socially-connected apps that help people find and consume the products they’ll love.

  • We help retailers reach consumers in innovative new ways.

  • We help developers build connected commerce applications, enabling them to deploy new services quickly and efficiently and tap into new streams of revenue.


  • Michael Quoc
    Founder and CEO

    Michael is the founder of ZipfWorks and manages the daily operations of the company. Prior to founding ZipfWorks, Michael was the Director of Products at Yahoo!’s media lab where he designed and launched multiple new services in the mobile and social networking areas. Michael holds a BS in Business Administration from the Haas School of Business at UC Berkeley, and has been granted eight patents relating to mobile applications and social networking technology. His favorite hobbies include scuba diving in remote places, being a dad and racing triathlons.

  • Brian Stanback
    Lead Software Engineer
  • Daniel Khamsing
    Software Engineer (iOS)

    Daniel handles iOS software development for ZipfWorks' mobile applications. Prior to ZipfWorks, Daniel developed and launched numerous successful apps in the iTunes App Store. He was previously a software engineer at Cisco Systems. Daniel holds a BS in Computer Science from Santa Clara University. Daniel was an avid runner and photographer in a previous life, but now spends his free time enjoying Hitchcock movies, sushi and fried chicken.

  • Alex Paxton
    UX / UI Designer

    Alex handles UX and UI design for ZipfWorks' consumer properties. Prior to ZipfWorks, Alex ran his own design agency, Sparkwave. Alex previously developed the design for the Venice Music Crawl, and held design positions at CollabWorks and Open Country. Alex graduated from the University of Southern California with a BFA in Graphic Design, Photography and Photo Art. When he's not dreaming up cutting edge user interfaces, Alex enjoys cooking, bouldering and photography.

  • Kevin Fang
    API Software Engineer

    Kevin handles API design, architecture and development for the ZipfCommerce platform. Prior to joining ZipfWorks, Kevin was a software developer at Aerospace Corporation. He recently graduated from UC Berkeley with a BS in Electrical Engineering and Computer Science. Kevin enjoys cooking Chinese food and vanquishing hapless foes on the ping pong table.

  • John Mun
    Front End Software Engineer

    John handles front-end web development for ZipfWorks' consumer-facing properties. Prior to joining ZipfWorks, John held developer positions at XEN, InterFuel and the Ventura County Star. He holds a BS in Computer Science from UC Santa Barbara. While he's not reading about gadgets and the latest startups, John enjoys ping pong, video games and poker tournaments.

  • David Liman
    API Software Engineer

    David builds software for ZipfWorks' big data platform and commerce API. Prior to joining ZipfWorks, David held data and software engineering positions at IBM and OneScreen. David graduated with a BS in Computer Science from the California State Polytechnic University. When he's not writing Scala code, David enjoys hiking, basketball, watching movies and reading books.

  • Anthony Alatorre
    Front End Software Engineer

    Anthony writes software to support ZipfWorks' consumer-facing properties and internal management tools (ZipfDesk). Prior to joining ZipfWorks, Anthony was a software developer at YayPlanner. Anthony graduated with a Bachelor of Applied Science in Computer Engineering from Cal State Fullerton. When he's not busy coding, Anthony enjoys skateboarding, soccer and reading tech news.

  • Anthony Hunter
    Business Development Manager & Strategist

    Anthony manages corporate development and strategy, marketing, and partnership development for ZipfWorks. Prior to ZipfWorks, Anthony launched a data driven startup called Media Data Rankings; its first product was a multimedia question and answer service using a collective intelligence platform. He previously held marketing and analyst positions in the online media and financial service verticals. Outside of work, Anthony focuses on commercial art projects, business development ideation, and meditation.

  • Kasha Cabato
    Marketing Coordinator, Fashion

    Kasha handles marketing, content production and social media for ZipfWorks' fashion-related apps and services. Prior to ZipfWorks, Kasha handled social media and marketing responsibilities for Insane Jungle and co-founded the custom art handbag company Barbara Eberhart Bags. Kasha holds a BBA in Design and Management from the Parsons School of Design. When she's not working, she enjoys taking her dog Bruno on hikes, baking chocolate goodies, vintage shopping, and working on her tan at the beach.

  • Mark Mazza
    Business Operations Manager

    Mark manages affiliate relationships and content operations for the ZipfCommerce platform. Mark is responsible for expanding and deepening ZipfWorks' partner relationships, as well as managing our affiliate content operations and staff. Prior to ZipfWorks, Mark held account management positions at Organic Data and SodaStream. Mark holds a Bachelor’s degree from Rutgers. When not playing basketball or rooting for his favorite Philly sports teams, Mark is a curator and critic of fine Korean BBQ restaurants around Los Angeles.

  • Britney Laird
    Marketing Assistant, Fashion

    Britney assists in marketing, content production, and social media engagement for ZipfWorks' fashion-related apps and services. Prior to ZipfWorks, Britney handled marketing content, advertising strategies, and managed all social media accounts at Image of California. Britney graduated from the Fashion Institute of Design and Merchandising (FIDM) with a degree in Merchandise Marketing. Outside the office, Britney enjoys attending live music events, exploring new vintage shops, hiking outdoors, and watching the San Francisco Giants win.

  • Jenny La Van
    Business Operations Coordinator

    Jenny handles relationship management with ZipfWorks' retail partners, and assists in managing the business operations of our websites and applications. Prior to ZipfWorks, Jenny held business development positions with Hello Society and Woo Agency. Jenny holds a BS in Business Administration and an AA in Merchandise Marketing from the Fashion Institute of Design & Merchandising (FIDM). Outside the office, Jenny enjoys camping and hiking, cooking and eating sushi.

  • David Trinh
    Partnership Development & SEO Analyst

    David handles partnership development and SEO analytics for ZipfWorks. Prior to joining ZipfWorks, David operated a small business in the health products industry and was a commodities trader at Leaders Investment Club in Manhattan. David graduated from UC Riverside with a degree in Economics. Outside of work, David enjoys fencing, whittling, hip hop dance battling and amateur astronomy.


We partner with over 8,000 retailers, making their products and services available to millions of consumers through our network of applications. We work with retailers across all verticals, and we're actively expanding our network. To learn more about partnering with us, please send us a note at partnerships@zipfworks.com.


ZipfWorks is a dynamic, fast-paced and creative place to work. As a member of our team, you’ll have the opportunity to put your name down as a co-creator of a range of innovative new apps and services that reach millions of users. We offer full health, dental and vision benefits, subsidized parking and fitness club perks. Our office is located in the lovely Water Garden complex in the heart of Santa Monica. If you are interested in applying for a position with us, please send your resume and cover letter to jobs@zipfworks.com.

Front-End Software Engineer (Javascript / Ember.js)

In this role, you’ll be developing the front-end code for our upcoming web applications, including StyleSpotter and Dealspotr. You'll be writing Javascript, consuming RESTful APIs, and translating visual designs into elegant, efficient code. You'll also be working on our external web crawling system which helps us maintain our catalog of products from retailers around the web.

  • Javascript. Must have experience with native code on up through higher level frameworks. Experience using client-side MVC frameworks (Angular, Ember, Backbone, ExtJS 4), as well as JQuery. Experience integrating with APIs via AJAX and REST. Ability to optimize Javascript for memory and performance. Experience with Coffeescript is a plus.
  • HTML / CSS. Experience with CSS3 and HTML5. Familiarity with mobile web design and responsive design.
  • Experience with Python or Node.js is preferred.
  • Experience with version control (Git, SVN).
  • Ability to thrive in a fast-paced, unstructured, startup environment.
  • Degree in Computer Science or related technical field.

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Software Engineer (iOS / Xcode)

In this role, you’ll be developing iOS client software for our consumer applications, including StyleSpotter and DayFire. You'll work closely with our platform API team, consuming RESTful web services and developing beautiful, polished interfaces for iPhone and iPad.

  • iOS development experience using Objective-C, Cocoa Touch and the iPhone / iPad Apple SDK.
  • Experience with Xcode, including development, debugging, profiling, optimizing, and build process.
  • Experience with Core Data, Auto Layout, Core Graphics, KVO, GCD, APNS, Unit Testing, open source contribution.
  • Knowledge of web service technologies (REST APIs).
  • Experience with socket programming, memory management, concurrency, and complexity analysis.
  • Excellent OO programming skills and understanding of design patterns.
  • Experience with version control systems such as Git and Subversion.
  • Able to quickly gain an understanding of our customers, requirements, and technology needs.
  • Thrives on cooperation, problem solving, dealing with ambiguity, and working with little direction when necessary.
  • BS in Computer Science.

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ZipfWorks, Inc.

1601 Cloverfield Blvd. Suite 1050N
Santa Monica, CA 90404

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